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Market Research

MS-Take Charge - Shelly Sutley

Feb 28, 2025

Understanding the Needs of the MS Community in Eau Claire: Insights to Improve Support & Resources

  1. Briefly describe the project and the community need to be addressed.

The project aims to conduct comprehensive market research to identify and analyze potential markets for nonprofit MS-Take Charge who aims to provide low cost therapeutic movement classes and support services for individuals living with Multiple Sclerosis. This research will focus on Eau Claire and the surrounding regions to determine the most effective strategies for targeting and engaging with the local population.


  1. What is the mission of the agency or organization?

Our mission is to empower individuals living with Multiple Sclerosis (MS) to thrive by providing accessible, no-cost therapeutic movement and exercise services that enhance their mental health and overall well-being while encouraging independence.


  1. What skills are required for this project? 

Familiarity with online survey platforms such as Google Forms and Data Analysis Software such as Excel. Attention to Detail: Ensuring accuracy in data collection, analysis, and reporting. Creativity: Developing innovative marketing strategies based on research findings. Time Management: Efficiently managing time to balance various tasks and deadlines.


  1. What are the objectives for the student learning and service?

Determine the specific demographic groups within Eau Claire and the surrounding areas that are most likely to benefit from and be interested in MS-Take Charge. Explore potential partnerships with local organizations, healthcare providers, and community groups to enhance the reach and impact of MS-Take Charge.


  1. What are the availability requirements for the student?

Would like to meet in person for the initial meeting. Option to work remotely with weekly check-ins.


  1. Additional information

Multiple Sclerosis is a neurological disorder usually manifesting itself in early 20’s. Almost one million people in the United States have MS, making it one of the most common causes of neurological disability among young adults (20’s-40’s) in North America. The prevalence of MS in Wisconsin is medium to high and there is an estimated 20,000 people in Wisconsin impacted by Multiple Sclerosis. With an estimated 350 individuals living with MS in Eau Claire, Wisconsin.




MS-Take Charge Logo. A logo featuring bulky letters symbolizing the fatigue and heaviness of living with MS. The angled design reflects the daily uphill battle faced by individuals. The fragmented font serves as a visual metaphor for the breakdown of myelin, illustrating the challenges in nerve signal transmission, while emphasizing the power to proactively take charge of health and well-being.

MS-Take Charge, Inc. is committed to fostering an inclusive and diverse environment. We do not discriminate on the basis of race, color, national origin, gender, gender identity, sexual orientation, religion, age, disability, or any other protected status under applicable federal, state, or local laws. We strive to create a welcoming and respectful atmosphere where everyone has the opportunity to participate and contribute, free from discrimination or harassment. Our policies and practices reflect this commitment to non-discrimination in all aspects of our work, including employment, services, programs, and interactions with our community.

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